07. Content that Converts

What should your content contain?

The hook:
Start with a hook think standing in the grocery store how the magazines grab your attention. Ask yourself what’s going to STOP their scroll?

The Connection with a story: 
People love stories.  Our kids love stories. Tell a relatable story.

Your method: 
The part where you transition from your story to your method or solution. Thing before and after photos but it doesn't always have to mean weight loss

The Details:
How are you going to get someone from point A - B

Call to action:
 Add a very clear call to action. What do you want them to do? ex: DM you, comment below, save the post for later, join your email list, etc.

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