The Fit Pro Journey - Business Coaching for Fitness & Health Coaches
The Fitness Pro Journey is the go-to weekly podcast for personal trainers, health coaches, and fitness professionals ready to start or grow a profitable online coaching business—without the fluff, burnout, or bro-marketing tactics. Hosted by Ria, a former Fit Pro turned business mentor with over 22 years in the fitness industry—from club program manager to trade show organizer—this show is packed with no-BS advice, industry insight, and real talk from someone who’s done it all. Since launching her coaching business in 2018 (and going full-time in 2020), she’s helped hundreds of Fit Pros build sustainable, client-attracting businesses online. Each episode delivers raw, actionable strategies to help you launch your first offer, attract your dream clients, show up confidently online, and build a business that actually fits your life—with a little humor and tough love along the way. Whether you’re brand new to online coaching or ready to scale your existing fitness business, The Fitness Pro Journey will help you ditch self-doubt and unlock your full potential. Tune in every week and take the next step in building the coaching business you’ve been dreaming of. Connect > IG @_ria_z Connect > TikTok > @riazfitbizcoach Connect > admin@riazervos.com
Episodes

Monday Oct 06, 2025
Monday Oct 06, 2025
What if you didn’t have to rely on social media to grow your coaching business? In this episode, I share a story about my own family moment that made me rethink how much time we spend online—and why your business doesn’t need to be tied to an algorithm. You’ll learn real, proven ways to sign clients outside of Instagram and TikTok, and how building authentic connections can create a business that actually feels good to run.
Doors are now open for my Authentic Connection Networking (ACN) System—the program designed to help you grow your coaching business without burning out on social media. Apply through the link Enroll Here
Connect with Ria over on Instagram @_ria_z
Pinterest Masterclass for Fitness Coaches - Start Attracting leads & clients everyday on autopilot with Pinterest. Start Today

Monday Sep 29, 2025
Monday Sep 29, 2025
In this episode, I’m breaking down a hard truth: you didn’t become a fitness coach to spend your life making content. Social media can showcase who you are, but it’s not the thing that signs clients—relationships do. I’ll share how to shift your perspective, stop burning out trying to be a “content creator,” and start leaning into proven networking strategies that actually bring clients through the door.
And—big news—enrollment for my Authentic Connection Networking (ACN) Program is officially open!
Doors close on October 6th, and this will be the last round for the year.
Enroll Here
Connect with Ria over on Instagram @_ria_z

Saturday Sep 27, 2025
Saturday Sep 27, 2025
Day 3: Starting Conversations That Convert (Without Feeling Weird)
Selling doesn’t have to feel pushy. In this episode, I’ll teach you my “non-weird outreach” approach — how to lead with curiosity, ask (not assume), and share value before you share offers. You’ll also hear how clients used this to sign their first (or next) paying clients, and I’ll open the doors to my 16-week Authentic Connection Networking Program.
Apply for Authentic Connection Networking Here
Connect with Ria on IG @_ria_z

Friday Sep 26, 2025
Friday Sep 26, 2025
Day 2: Mapping Your Network to Find Warm Leads
Your next client isn’t hiding in your next Reel — they’re already in your circle. Today, I’ll walk you through how to map your network, uncover warm leads hiding in plain sight, and use my “6 Degrees of Clients” method to create a ripple effect of referrals and conversations.
Apply to Authentic Connection Networking Here
Connect with Ria on IG @_ria_z

Thursday Sep 25, 2025
Thursday Sep 25, 2025
Day 1: The Real Reason Your Content Isn’t Converting (It’s Not You)
Content doesn’t equal clients — it’s your résumé, not your marketing plan. In this episode, I’ll show you why your posts might not be converting (and why it’s not your fault), the danger of “random reps,” and how to start thinking in terms of a system that connects content → conversations → clients
Connect with Ria on IG @_ria_z

Monday Sep 22, 2025
Monday Sep 22, 2025
Are you still waiting for Instagram to magically bring you clients? Posting daily, chasing reels, and trying trending audios won’t fix what’s really missing. In this episode, I’m pulling back the curtain on why content alone won’t sign clients—and how my free 3-day live workshop, 6 Degrees of Clients, will give you the system to finally turn real connections into paying clients.
Join me September 24–26 and learn how to:👉 Pinpoint why your content isn’t converting (it’s not what you think).👉 Map out your network to find warm leads hiding in plain sight.👉 Start conversations that feel natural—and actually lead to clients.
Your next client isn’t a stranger scrolling Instagram. They’re already connected to you—you just need to know how to reach them.
Join Today - Click Here
Connect with Ria on IG @_ria_z

Monday Sep 15, 2025
Monday Sep 15, 2025
Tired of posting nonstop with little to show for it? Discover why Instagram should be your resume—not your business plan—and how to start signing clients without the algorithm
Join 6 Degree of Clients: Here
Grab your free guide: How to Find Your Next Client Offline → Download Here
Connect with Ria on IG @_ria_z

Monday Sep 08, 2025
Monday Sep 08, 2025
Having conversations is easy. Turning those conversations into paying clients? That’s where most health and fitness coaches get stuck.
In this episode of The Fit Pro Journey, Ria breaks down a simple 3-step framework to turn interest into income—without feeling salesy or pushy.
You’ll learn how to:✅ Listen for the need in casual conversations✅ Reflect and relate to build instant trust✅ Confidently invite people into your program without pressure
These are the exact steps her clients used to sign high-ticket clients and book consultations without relying on social media 24/7.
If you’re ready to move past “friend-zone coaching” and start signing real clients this fall, this episode is your roadmap.
🎁 Plus, grab your free guide: How to Find Your Next Client Offline → Download Here
Connect with Ria on IG@_ria_z

Monday Sep 01, 2025
Monday Sep 01, 2025
The last month of Q3 —so how is your business really perform?
In this episode of The Fit Pro Journey, Ria takes you through a step-by-step Q3 business reflection for fitness coaches to help you uncover what worked, what didn’t, and what needs to shift before Q4.
You’ll evaluate your clients and offers, lead generation, marketing and messaging, systems, and mindset—so you can reset and step into the fall with clarity, momentum, and confidence.
If you’re a health or fitness coach looking to attract clients this fall and set yourself up for Q4 success, this guided reality check will give you the clarity you need.
🎁 Grab your free guide How to Find Your Next Client Offline here → Download Here

Monday Aug 25, 2025
Monday Aug 25, 2025
August may feel like a throwaway month, but September is one of the BEST times to sign new clients. In this episode of The Fit Pro Journey, Ria shares 4 simple steps to reset your business, reconnect with leads, and ride the September momentum into a strong finish for the year.
🎁 Grab your free guide How to Find Your Next Client Offline here → Download Here




