The Fit Pro Journey - Business Coaching for Fitness & Health Coaches
The Fitness Pro Journey is the go-to weekly podcast for personal trainers, health coaches, and fitness professionals ready to start or grow a profitable online coaching business—without the fluff, burnout, or bro-marketing tactics. Hosted by Ria, a former Fit Pro turned business mentor with over 22 years in the fitness industry—from club program manager to trade show organizer—this show is packed with no-BS advice, industry insight, and real talk from someone who’s done it all. Since launching her coaching business in 2018 (and going full-time in 2020), she’s helped hundreds of Fit Pros build sustainable, client-attracting businesses online. Each episode delivers raw, actionable strategies to help you launch your first offer, attract your dream clients, show up confidently online, and build a business that actually fits your life—with a little humor and tough love along the way. Whether you’re brand new to online coaching or ready to scale your existing fitness business, The Fitness Pro Journey will help you ditch self-doubt and unlock your full potential. Tune in every week and take the next step in building the coaching business you’ve been dreaming of. Connect > IG @_ria_z Connect > TikTok > @riazfitbizcoach Connect > admin@riazervos.com
Episodes

May 18, 2026
May 18, 2026
15 min
Still posting every day and getting nowhere? It's time to stop the loop and build an online fitness business you actually own.
Are you exhausted from posting every day and still not seeing results?
In this episode of the Fit Pro Journey, we're getting honest about one of the biggest patterns holding fit pros back — doing the same thing over and over again and expecting something to change.
We dig into why we stay stuck, why social media keeps us locked in a cycle that isn't building a real business, and what it actually takes to make the shift.
If you're ready to stop depending on the algorithm and start building something you truly own, this one's for you.
In this episode:
Why effort and strategy are not the same thing
How social media is designed to keep you dependent on it
What it really means to build an online fitness business with staying power
3 things you can do this week to start breaking the loop
It's time to stop renting your audience and start owning it.
Designing Your Signature Program, to get clear on your offer and start attracting clients with confidence.
Pinterest Masterclass: Start Here
Connect with me on Instagram: @_ria_z
Favorite Liquid Collagen: Click Here

May 11, 2026
May 11, 2026
12 min
The "open to work" posts are showing up more and more in the fitness industry — and it's not a coincidence. In this episode, we break down what's really happening, why numbers always win in corporate fitness, and how you can prepare your career or business before the ground shakes.
Don't wait for a crisis to build your plan. This episode is your wake-up call — and your roadmap.
Enjoyed this episode? Share it with a Fit Pro or Studio Owner who needs to hear it.
Designing Your Signature Program, to get clear on your offer and start attracting clients with confidence.
Connect with me on Instagram @_ria_zFavorite Liquid Collagen: Click Here

May 4, 2026
May 4, 2026
13 min
Fitness coaches and health professionals are turning to AI to write their blogs, captions, and emails — but at what cost? On The Fit Pro Journey, we explore the dangers of over-relying on AI-generated content, why your audience can feel the difference, and how to use AI as a tool without losing the authentic voice that makes you stand out in a crowded market.
Designing Your Signature Program, to get clear on your offer and start attracting clients with confidence.
Connect with me on Instagram @_ria_z
Favorite Liquid Collagen: Click Here

Apr 27, 2026
Apr 27, 2026
13 min
Struggling to explain what you actually do as a coach? You’re not alone—and it might be the very thing holding you back from signing clients. In this episode, I break down why so many Fit Pros feel unclear when talking about their offer, how that confusion shows up in your content and conversations, and why clarity is the key to making selling feel natural. If you’ve ever stumbled over the question “So what do you do?”—this episode will help you fix it.
my simple PDF, Designing Your Signature Program, to get clear on your offer and start attracting clients with confidence.
Connect with me on Instagram @_ria_z
Favorite Liquid Collagen: Click Here

Apr 20, 2026
Apr 20, 2026
17 min
This special birthday episode is a little more personal. I’m reflecting on what this past year has taught me—not just in business, but in life.
The biggest takeaway? The opportunities that changed everything weren’t the ones I planned… they were the ones I stayed open to.
If you’ve been trying to control every step of your business or feel like nothing is working, this episode will shift how you see what’s actually possible for you.
Grab my free guide:→ Find Clients OfflineDesign Your Signature Program: Start HereConnect with me on Instagram @_ria_z
Favorite Liquid Collagen: Click Here

Apr 13, 2026
Apr 13, 2026
10 min
In this short episode, I’m sharing the biggest patterns I’ve seen from Fit Pros trying to build their online business.
From posting every day without signing clients… to waiting for confidence, chasing followers, and overlooking real-life connections—these are the things quietly keeping coaches stuck.
If your business feels harder than it should, this quick listen will help you refocus on what actually works.
Grab my free guide:→ Find Clients OfflineDesign Your Signature Program: Start HereConnect with me on Instagram @_ria_z

Apr 6, 2026
Apr 6, 2026
20 min
Struggling to get clients as an online fitness coach?
In this episode, I sit down with past ACN client Kristie to talk about how she went from feeling stuck to confidently signing clients—without relying on social media.
We break down the mindset shifts, simple strategies, and offline connections that helped her grow her online coaching business and start getting results.
If you’re tired of posting and not seeing traction, this episode will show you what actually works.
Join ACN Today - Sign up here
We start April 14th, 2026
Get to know Kristie:
Kristie is a certified Macro Nutrition and Lifestyle Specialist with over 27 years in the fitness industry and a passion for helping women 40+ simplify health in midlife. After years of chasing confidence through triathlons, fitness competitions, and fad diets, she discovered the freedom of macros — and it completely changed her life. Now, through her RESET Method, she teaches women how to cut through the noise, fuel their bodies, and rebuild lasting confidence without extremes or all-or-nothing dieting. Her mission is simple: to show midlife women that this season doesn’t have to be a crisis — it can be their comeback.
Where to find Kristie: instagram
Connect with me on Instagram @_ria_z

Mar 30, 2026
Mar 30, 2026
21 min
We’re at the end of Q1… and if your business isn’t where you thought it would be, you’re not alone. In this episode, we’re diving into why posting more isn’t leading to clients—and the overlooked strategy that might be missing.
Grab my free guide:→ Find Clients OfflineACN Waitlist: Join TodayDesign Your Signature Program: Start HereConnect with me on Instagram @_ria_z

Mar 23, 2026
Mar 23, 2026
16 min
Over the past two weeks I sat down for several Coffee Chats with fitness and health coaches who are building their online businesses.
Different people. Different stages.But the same themes kept showing up.
In this episode, I’m sharing the biggest takeaways from those conversations — from feeling like you’re doing everything but nothing is moving… to why more content isn’t always the answer.
If you’re an online coach trying to grow your business without living on social media 24/7, this episode will likely sound very familiar.
You might even hear yourself in it.
Connect with me on Instagram @_ria_zApply for 1:1 Mentoring: Start HereDesign Your Signature Program: Start HereGrab my free guide:→ Find Clients Offline

Mar 16, 2026
Mar 16, 2026
24 min
In this episode, I share the story that started my 22+ year career in fitness. What began as a 5th grade decision to change how I saw myself turned into a lifelong passion for movement, coaching, and helping others build confidence. I also talk about how those early lessons shaped the way I help fitness professionals grow their businesses today.
Grab my free guide:→ Find Clients Offline
Pinterest Master Class: → Start Today
ACN Waitlist: Join Today
Design Your Signature Program: Start Here
Connect with me on Instagram @_ria_z




