The Fit Pro Journey - Business Coaching for Fitness & Health Coaches

The Fitness Pro Journey is the go-to weekly podcast for personal trainers, health coaches, and fitness professionals ready to start or grow a profitable online coaching business—without the fluff, burnout, or bro-marketing tactics. Hosted by Ria, a former Fit Pro turned business mentor with over 22 years in the fitness industry—from club program manager to trade show organizer—this show is packed with no-BS advice, industry insight, and real talk from someone who’s done it all. Since launching her coaching business in 2018 (and going full-time in 2020), she’s helped hundreds of Fit Pros build sustainable, client-attracting businesses online. Each episode delivers raw, actionable strategies to help you launch your first offer, attract your dream clients, show up confidently online, and build a business that actually fits your life—with a little humor and tough love along the way. Whether you’re brand new to online coaching or ready to scale your existing fitness business, The Fitness Pro Journey will help you ditch self-doubt and unlock your full potential. Tune in every week and take the next step in building the coaching business you’ve been dreaming of. Connect > IG @_ria_z Connect > TikTok > @riazfitbizcoach Connect > admin@riazervos.com

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Episodes

Monday Aug 18, 2025

Are you tired of posting every day and getting nothing but crickets—or maybe a pity like from your mom? You’re not alone. Most health and fitness coaches think their next client has to come from Instagram or TikTok… but the truth is, your next client is probably right in front of you.
 
In this episode of The Fit Pro Journey, Ria shares 3 proven ways to find your next client offline that most coaches completely overlook.
You’ll learn how to:✅ Tap into your current network without feeling salesy✅ Build local visibility so you become the “go-to” coach in your community✅ Leverage referrals and word of mouth to sign clients faster
 
These are the same strategies her clients Anthony and Ryan used to sign high-ticket clients without hustling online 24/7.
🎁 Want the step-by-step system? Grab your free guide How to Find Your Next Client Offline right here → Download now
If you’re ready to stop waiting for the algorithm and start signing real clients, this episode is your roadmap.

Monday Aug 11, 2025

If you’ve been making business more complicated than it needs to be, you’ll love Anthony’s story. He joined CAB looking for direction—and left with a clear plan, a defined niche, and the confidence to move forward. In this episode, we break down the simple shifts that helped him finally connect with his audience and start signing the right clients.
Anthony Omogrosso (aka Coach Tony O) is the founder of CTO FIT and creator of the FIT 40 Method™—a proven system helping busy men over 40 get lean, strong, and consistent without restrictive diets or long workouts. A former Muay Thai coach turned fitness entrepreneur, Tony blends real-world training principles with a no-BS approach to mindset, movement, and sustainability.
You can find Anthony 👉 @coach_tony_o
https://www.ctofit.com (website)
https://www.ctofit.com/free-guide (Home gym guide)
https://www.ctofit.com/40 (Signature Course/program)
@CoachTonyOmo (YouTube)
 
👉 Grab the free guide to create your signature program: Click here 
If you enjoyed this episode I’d love to know! Send me a message on Instagram @_ria_z to open the conversation about your journey!

Monday Aug 04, 2025

In this episode, I’m joined by Ryan, a past client who went through both my Client Attraction Blueprint (CAB) program and 1:1 coaching. We dive into his journey from trying to do everything online to building a focused, sustainable business strategy that brought in dream clients. Ryan shares what finally clicked for him, how he simplified his approach, and why clarity in your message matters more than having a huge following.
 
Ryan Bade brings over a decade of personal training experience—and a gift for truly hearing what people need. Known for his thoughtful approach and ability to adapt coaching to different learning styles, Ryan blends expertise with empathy. He believes success starts with honest communication, consistent action, and reframing setbacks as powerful lessons. Whether you’re starting fresh, getting back on track, or chasing your next big goal, Ryan meets you where you are—and helps you move forward with purpose. In person or online, he’s the coach who makes the process feel possible (and personal).
How to reach out to Ryan
👉 IG: https://www.instagram.com/rdbadeass/
👉 Email: ryanbadekctrainer@gmail.com
 
👉 Grab the free guide to create your signature program: Click here 
If you enjoyed this episode I’d love to know! Send me a message on Instagram @_ria_z to open the conversation about your journey!

Monday Jul 28, 2025

In Phase 3 of the Authentic Connection Networking System, discover how to grow your fitness coaching business without relying on social media. This episode breaks down connection-based marketing, networking for online coaches, and how to leverage referrals and real relationships to fill your calendar.
🎧 Follow the show for more real-talk strategies that help you get clients before the tech and colors come in.👉 Join ACN CLICK HERE
 
If you enjoyed this episode I’d love to know! Send me a message on Instagram @_ria_z to open the conversation about your journey!

Monday Jul 21, 2025


Welcome to Phase 2: where your content finally starts working for you. In this episode, we cover how to build an online presence that attracts the right clients, from platform strategy to trust-building content and bios that sell.
🎧 Follow the show for more real-talk strategies that help you get clients before the tech and colors come in.
👉 Grab the free guide to create your signature program: Click here 
👉 DM “SIGNATURE” on Instagram to get it directly: @_ria_z If you enjoyed this episode I’d love to know! Send me a message on Instagram @_ria_z to open the conversation about your journey!
 

Monday Jul 14, 2025

Struggling to attract clients online? It might not be your content—it might be your clarity. In this episode, we dive into Phase 1 of the Authentic Connection Networking System: defining your niche, clarifying your ideal client, and building an offer that actually sells. You’ll learn how to stop content paralysis, position yourself as the go-to coach, and finally lay the foundation for a successful online fitness business.
👉 Grab the free guide to create your signature program: Click here 
👉 DM “SIGNATURE” on Instagram to get it directly: @_ria_z 
If you enjoyed this episode I’d love to know! Send me a message on Instagram @_ria_z to open the conversation about your journey!
 

Monday Jul 07, 2025


Think growing your online coaching business means nonstop posting, complicated funnels, or burning out on social media? Think again. In this episode, I’ll show you why signing online fitness coaching clients is actually way simpler than you’ve been led to believe. Learn how to attract clients online with a clear niche, consistent messaging, and real connections—without relying on Instagram trends or paid ads.
If you enjoyed this episode I’d love to know! Send me a message on Instagram @_ria_z to open the conversation about your journey!

Monday Jun 30, 2025


Think you need 10K followers or a fancy funnel to grow your online coaching business? Think again. In this episode, I’m sharing what I wish I knew before hitting 6-figures as an online health & fitness coach. You’ll learn what really moves the needle—like building relationships, leveraging your local network, and simplifying your strategy. No fluff, just the real stuff no one talks about.
If you enjoyed this episode I’d love to know! Send me a message on Instagram @_ria_z to open the conversation about your journey!

Monday Jun 23, 2025

Are you posting daily, tweaking your niche, and jumping on trends—but still not signing clients? In this episode, we break down why your online fitness business isn’t converting and what to do instead. Learn 3 practical steps to attract clients without burning out, including how to network offline, reconnect with past clients, and simplify your message.
Whether you're a personal trainer or health coach, this is your first step to building a coaching business that actually gets results.
 
If you enjoyed this episode I’d love to know! Send me a message on Instagram @_ria_z to open the conversation about your journey!

Monday Jun 16, 2025

Trying to launch your online fitness or health coaching business — and thinking a logo or website is step one? Hit pause. In this episode, I’m walking you through exactly what you need in place before spending time (or money) on funnels, branding, or a fancy site.
We’re talking:✅ The 3 must-have foundations every online coach needs to grow✅ How to get client clarity that actually converts✅ Why branding too early can slow your income
This is your go-to episode if you're an online coach wanting to build a profitable business — not just a pretty one.
🎧 Follow the show for more real-talk strategies that help you get clients before the tech and colors come in.
👉 Grab the free guide to create your signature program: Click here 
👉 DM “SIGNATURE” on Instagram to get it directly: @_ria_z If you enjoyed this episode I’d love to know! Send me a message on Instagram @_ria_z to open the conversation about your journey!

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