The Fit Pro Journey - Business Coaching for Fitness & Health Coaches
The Fitness Pro Journey is the go-to weekly podcast for personal trainers, health coaches, and fitness professionals ready to start or grow a profitable online coaching business—without the fluff, burnout, or bro-marketing tactics. Hosted by Ria, a former Fit Pro turned business mentor with over 22 years in the fitness industry—from club program manager to trade show organizer—this show is packed with no-BS advice, industry insight, and real talk from someone who’s done it all. Since launching her coaching business in 2018 (and going full-time in 2020), she’s helped hundreds of Fit Pros build sustainable, client-attracting businesses online. Each episode delivers raw, actionable strategies to help you launch your first offer, attract your dream clients, show up confidently online, and build a business that actually fits your life—with a little humor and tough love along the way. Whether you’re brand new to online coaching or ready to scale your existing fitness business, The Fitness Pro Journey will help you ditch self-doubt and unlock your full potential. Tune in every week and take the next step in building the coaching business you’ve been dreaming of. Connect > IG @_ria_z Connect > TikTok > @riazfitbizcoach Connect > admin@riazervos.com
Episodes

Monday Nov 11, 2024
Monday Nov 11, 2024
Thinking of taking your fitness coaching business online? In this episode, we’ll guide you through the essential steps to transition from in-person to online coaching successfully. From mindset shifts and key tools to building an online presence and creating your first online offer, this episode covers it all. Perfect for fitness pros who want to reach a wider audience, create scalable programs, and build a more flexible business.
Tune in to discover how to make the leap online without feeling overwhelmed!
November Specials
💥Client Attraction Blueprint - Self-pace - $297 normally $597
This is your 12 weeks program to set up the foundation of your business by designing your dream program and signing clients. Taking the course at your own pace and having access to the program for life with any updates. Always dreamed of having an online Fitness Coaching program? Nows your chance to start. Start Today Offer ends November 27th
☄️Pinterest Master Class - $37 Learn the ins and out of Pinterest in 1 hour. It’s truly the set it and forget platform that will draw in new leads for months even years to come. Get ready to learn how to use Pinterest your new google. - offer closes - November 27th Start today
💥Pre-Sale on 1:1 coaching for January - Kick off call in December to start mapping out 2025. Hold your spot for $500, starting in January. The $500 will be deducted from the total cost with an extended payment plan of 8 months - offer closes - November 15th- Apply Today

Monday Nov 04, 2024
Monday Nov 04, 2024
Pinterest isn’t just for recipes and DIY projects—it’s a powerful tool to drive traffic to your health and fitness coaching programs! In this episode, we dive into why Pinterest is a must-have for online coaches, how to create an optimized profile, craft attention-grabbing pins, and use Pinterest’s unique search power to attract clients.
Tune in to learn how Pinterest can become a long-term traffic driver for your coaching business!
☄️Pinterest Master Class - $37 Learn the ins and out of Pinterest in 1 hour. It’s truly the set it and forget platform that will draw in new leads for months even years to come. Get ready to learn how to use Pinterest your new google. -
offer closes - November 27th - Click Here
💥Client Attraction Blueprint - Self-pace - $297 normally $697
This is your 12 weeks program to set up the foundation of your business by designing your dream program and signing clients. Taking the course at your own pace and having access to the program for life with any updates. Always dreamed of having an online Fitness Coaching program? Nows your chance to start.
Offer ends November 27th - Click Here
💥Pre-Sale on 1:1 coaching for January - Kick off call in December to start mapping out 2025. Hold your spot for $500, starting in January. The $500 will be deducted from the total cost with an extended payment plan of 8 months -
offer closes - November 15th- Apple Today

Monday Oct 28, 2024
Monday Oct 28, 2024
In this episode, we dive into the question, "Should you do a Black Friday launch?" As an online health and fitness coach, it can be tempting to join the Black Friday buzz, but is it the right move for your business? We'll explore the reasons why you might want to take advantage of the season, from leveraging buying energy to creating urgency. We'll also discuss why it might not be the best fit, like the risk of burnout, devaluing your services, and competing in a crowded market.
Tune in for tips to help you decide what’s right for your business and alternative strategies if you choose to skip Black Friday this year.
If you enjoyed this episode, I’d love to hear from you!
Send me a message on Instagram @_ria_z to open the conversation about your journey!

Monday Oct 21, 2024
Monday Oct 21, 2024
In this episode, we dive into how Health & Fitness coaches can prepare their content for November to maximize their Black Friday sales. We cover everything from teaser posts and value-driven content to creating urgency with countdowns and client success stories. You'll learn the key content formats to use, how to engage your audience, and the steps you need to take now to boost sales during the busiest time of year. Get ready to make November your best month yet with a strategic, high-converting content plan!
Connect with Ria over on Instagram: @_ria_z
1:1 Coaching inquiries Click here to apply
Ready to start building the foundation of your Online Health & Fitness Business at your own pace. Client Attraction Blueprint Self pace

Monday Oct 14, 2024
Monday Oct 14, 2024
In this episode, we’re breaking down why mastering technical skills like funnel building and content creation won’t be the magic fix for your online coaching business. If you’ve been chasing frameworks or tweaking your strategy endlessly, it’s time to ask yourself a deeper question: is something else—like fear or insecurity—holding you back? I’ll share my own experience of letting go of control, mastering my energy, and embracing uncertainty. Success isn’t just about tactics, it’s about showing up as your most authentic self.
Let’s talk about what’s really keeping you stuck.
Connect with Ria over on Instagram: @_ria_z
1:1 Coaching inquiries Click here to apply
Ready to start building the foundation of your Online Health & Fitness Business at your own pace. Client Attraction Blueprint Self pace

Monday Oct 07, 2024
Monday Oct 07, 2024
Why I Took a Social Media Break Before October — And How It’s Shaping the Rest of My Year
In this episode, I share why I decided to take a break from social media before October and how it gave me the clarity and energy to plan the rest of the year. If you’re feeling overwhelmed or unsure about how to finish 2024, tune in to hear how stepping back can actually help you move forward.
Plus, I’ll be diving into how you can start planning for your November sales so you can wrap up the year strong and set yourself up for success in 2025. Ready to get started? Join me for some honest reflection and actionable steps to close out the year on a high note!
Going The Facebook Group: Join here
1:1 Coaching inquiries Click here to apply
Ready to start building the foundation of your Online Health & Fitness Business at your own pace. Client Attraction Blueprint Self pace

Monday Sep 30, 2024
Monday Sep 30, 2024
In this episode, we dive into the essential strategies that online Health & Fitness coaches can use to attract and retain clients consistently. From niching down and creating valuable content to leveraging email marketing and building trust with testimonials, you'll learn how to grow your client base and keep them engaged for the long term. Whether you're struggling to find the right clients or keep the ones you have, these actionable steps will help you build a thriving, sustainable online coaching business. Tune in and start turning followers into paying clients!
Facebook Group: Join here
1:1 Coaching inquiries Click here to apply
Ready to start building the foundation of your Online Health & Fitness Business at your own pace. Client Attraction Blueprint Self pace

Monday Sep 23, 2024
Monday Sep 23, 2024
Feeling like you're constantly riding an emotional rollercoaster in your coaching business? In this episode, we explore how to break free from the highs and lows and start building a stable, successful online health and fitness business. You'll learn how to shift from chasing short-term wins to focusing on long-term processes, create systems to reduce overwhelm, and detach from external validation. It’s time to get grounded, stay consistent, and finally see the growth you’ve been working for. Tune in and take the first step toward a more balanced, productive journey!
1:1 Coaching inquiries Click here to apply
Ready to start building the foundation of your Online Health & Fitness Business at your own pace. Client Attraction Blueprint Self pace

Monday Sep 16, 2024
Monday Sep 16, 2024
Your Mindset is a Journey
In this episode, we dive into the often overlooked but critical aspect of success for online health & fitness coaches: your mindset. We'll explore how mindset isn't a destination, but a journey filled with highs, lows, and constant growth. Learn actionable tools to strengthen your mental resilience, reframe setbacks, and embrace the process of continuous improvement. Whether you’re facing challenges or riding a wave of success, this episode will help you navigate the mindset journey every step of the way.
Chalene Johnson Money mindset episode:
https://youtu.be/2_mgeBtw4VA?si=rwDGG9ZbMsAxEg__
1:1 Coaching inquiries Click here to apply
Ready to start building the foundation of your Online Health & Fitness Business at your own pace. Client Attraction Blueprint Self pace

Monday Sep 09, 2024
Monday Sep 09, 2024
In this episode, we break down the "10 Steps to Signing Your Next Health & Fitness Client Online." Whether you're just starting out or looking to refine your approach, this episode provides actionable insights to help you attract, engage, and convert potential clients. Don’t miss these essential tips for taking your health and fitness coaching to the next level!
1:1 Coaching inquiries Click here to apply
Ready to start building the foundation of your Online Health & Fitness Business at your own pace. Client Attraction Blueprint Self pace




