The Fit Pro Journey - Business Coaching for Fitness & Health Coaches
The Fitness Pro Journey is the go-to weekly podcast for personal trainers, health coaches, and fitness professionals ready to start or grow a profitable online coaching business—without the fluff, burnout, or bro-marketing tactics. Hosted by Ria, a former Fit Pro turned business mentor with over 22 years in the fitness industry—from club program manager to trade show organizer—this show is packed with no-BS advice, industry insight, and real talk from someone who’s done it all. Since launching her coaching business in 2018 (and going full-time in 2020), she’s helped hundreds of Fit Pros build sustainable, client-attracting businesses online. Each episode delivers raw, actionable strategies to help you launch your first offer, attract your dream clients, show up confidently online, and build a business that actually fits your life—with a little humor and tough love along the way. Whether you’re brand new to online coaching or ready to scale your existing fitness business, The Fitness Pro Journey will help you ditch self-doubt and unlock your full potential. Tune in every week and take the next step in building the coaching business you’ve been dreaming of. Connect > IG @_ria_z Connect > TikTok > @riazfitbizcoach Connect > admin@riazervos.com
Episodes

6 days ago
6 days ago
Is your job at the gym really secure? In this episode, Ria breaks down why so many health & fitness coaches are rethinking their in-person roles and how to start building an online business before burnout or layoffs hit. She shares real stats, a powerful client story, and the very first step to taking control of your income—creating your signature program. Don’t miss this one if you’re ready for more freedom and sustainability in your coaching career.
👉 Grab the free guide to create your signature program: Click here 👉 DM “SIGNATURE” on Instagram to get it directly: @_ria_z
If you enjoyed this episode I’d love to know! Send me a message on Instagram @_ria_z to open the conversation about your journey!
1:1 High Touch Coaching. Click here

Monday Apr 21, 2025
Monday Apr 21, 2025
Turning 50 is a milestone, and I’m celebrating the best way I know how—by sharing 50 of the biggest lessons I’ve learned through fitness, business, motherhood, marriage, and life. From the hard-hitting truths to the funny “wish I knew this sooner” moments, this episode is packed with wisdom, humor, and a little bit of tough love.
Whether you're just starting your journey or you're a fellow 40+ powerhouse, I promise you’ll walk away with insights that make you think, laugh, and maybe even say, “Yep, I needed that.”
So grab a coffee (or something stronger—it’s my birthday, after all), and let’s dive in!
If you enjoyed this episode I’d love to know! Send me a message on Instagram @_ria_z to open the conversation about your journey!
9 Steps to Designing Your Signature Program Click here
1:1 High Touch Coaching. Click here

Monday Apr 14, 2025
Monday Apr 14, 2025
So many talented fitness professionals struggle to turn their passion into a lasting career—but it doesn’t have to be that way. Amy Boone Thompson, CEO of IDEA Health & Fitness Association, joins me to share how her new mentorship program is helping fitness pros gain clarity, confidence, and the tools they need to succeed. If you’re ready to build a sustainable career in fitness, this conversation is for you!
Amy Boone Thompson is a visionary leader and three-decade veteran of the fitness and wellness industry. As the Owner and CEO of IDEA Health & Fitness Association, she has dedicated her career to inspiring, empowering, and elevating professionals in the health and fitness fields. Recognized as a trailblazer and recipient of numerous industry awards, including the prestigious Stevie Award, Amy’s work centers on fostering global collaboration and driving positive change across the industry.
IDEA Health & Fitness Association
LinkedIn - https://www.facebook.com/ideafit
Instagram – https://www.instagram.com/ideafit
Face Book - https://www.facebook.com/ideafit
Amy Boone Thompson
LinkedIn - www.linkedin.com/in/amybthompson
Instagram – https://www.instagram.com/amyboonethompson/
Face Book - https://www.facebook.com/amy.b.thompson.31
IDEA Fitness Mentor Network:
https://www.ideafit.com/idea-mentorship-program/
2025 IDEA® World Health & Fitness Convention:
https://www.ideafit.com/fitness-conferences/2025-idea-world/
Lead Like A Woman: Grateful Book
You can find the book and purchasing information here:
Volume 1: https://www.amazon.com/dp/B0DXCQQH1P
Need Health or Liability Insurance? - IDEA provides affordable and custom health and liability insurance programs to meet your needs and the needs of your family and business.
If you enjoyed this episode I’d love to know! Send me a message on Instagram @_ria_z to open the conversation about your journey!
9 Steps to Designing Your Signature Program Click here

Monday Apr 07, 2025
Monday Apr 07, 2025
Feeling like a fraud every time you go to post online? You’re not alone. In this episode, we’re talking about how to build real confidence as an online coach—even if you’re not online 24/7. I’ll walk you through where imposter syndrome really comes from, how to shift your mindset, and give you 4 powerful tools to help you show up with confidence, clarity, and purpose. Whether you’re just starting or feeling stuck, this one’s for you.
If you enjoyed this episode I’d love to know! Send me a message on Instagram @_ria_z to open the conversation about your journey!
9 Steps to Designing Your Signature Program Click here
1:1 High Touch Coaching. Click here

Monday Mar 31, 2025
Monday Mar 31, 2025
Struggling with what to post on social media? In this episode, we’re tackling the all-too-common content confusion that keeps fitness coaches stuck. You’ll learn why content feels like a struggle (hint: it’s not just about writing skills) and how to fix it with clarity, messaging, and a strategy that doesn’t rely 100% on Instagram. Plus, I’ll show you how to attract clients beyond social media through offline networking—so you can grow your business without being glued to your phone. Ready to stop yelling into the void? Let’s fix your content struggles for good!
If you enjoyed this episode I’d love to know!
Send me a message on Instagram @_ria_z to open the conversation about your journey!
Waitlist for my 1:1 High Touch Coaching. Click here
Find me on IG @_ria_z

Monday Mar 24, 2025
Monday Mar 24, 2025
Feeling guilty about posting less on social media? Life happens, and sometimes you need to take a step back—and that’s okay! In this episode, we’re talking about why social media is just a tool, not your entire business. I’ll break down how to maintain momentum even when you're not posting as much, why consistency doesn’t mean daily content, and how to build a business that thrives beyond Instagram and TikTok. If you’ve ever worried that stepping back means losing everything, this one’s for you!
If you enjoyed this episode I’d love to know! Send me a message on Instagram @_ria_z to open the conversation about your journey!
Waitlist for my 1:1 High Touch Coaching. Click here
Find me on IG @_ria_z

Monday Mar 17, 2025
Monday Mar 17, 2025
My client was doing everything right—showing up daily, posting valuable content, and still… nothing. No clients. No real leads. Just frustration.
But then, she made one powerful shift that changed everything. Within weeks, she signed several high-ticket clients, booked podcast interviews, and landed a speaker opportunity—without endless content creation.
In this episode, I break down exactly what she did differently and how you can apply the same strategy to attract clients without burnout.
🎧 Tune in to find out what’s really working in 2025!
💬 DM me “CLIENTS” on Instagram if you're ready to shift from crickets to clients!
If you enjoyed this episode I’d love to know! Send me a message on Instagram @_ria_z to open the conversation about your journey!
Find me on IG @_ria_z

Monday Mar 10, 2025
Monday Mar 10, 2025
2020 changed the fitness industry overnight—gyms shut down, clients disappeared, and most fitness pros had no backup plan. Fast forward to today, and if you’re still relying only on in-person training, you’re taking a massive risk. In this episode, we’re breaking down why building a business beyond the gym is no longer optional and how you can create a sustainable, client-generating system without being glued to social media 24/7.
I’ll share how my Authentic Connection Networking System helps fitness coaches grow online and offline—without dancing on Instagram or chasing algorithms. Let’s future-proof your business before the next wave of change hits.
If you enjoyed this episode I’d love to know! Send me a message on Instagram @_ria_z to open the conversation about your journey!
Book a 30mins call Click Here
Find me on IG @_ria_z

Monday Mar 03, 2025
Monday Mar 03, 2025
Feeling stuck in the gym grind? Early mornings, late nights, and pay that depends entirely on your sessions? You’re not alone—80% of trainers leave the industry because of burnout and lack of control. But what if you could have both? In this episode, we’re breaking down how you can start an online coaching business without giving up in-person training.No, you don’t have to be a social media influencer, and no, you don’t have to work even more hours. Learn how to take back ownership of your business, attract online clients, and create more stability—without adding stress to your already packed schedule.
🎧 Tune in and let’s make this happen!
Waitlist for my 1:1 High Touch Coaching. Click here
Find me on IG @_ria_z

Monday Feb 24, 2025
Monday Feb 24, 2025
Struggling to sign clients despite spending hours creating content for Instagram? What if your next five clients aren’t even on social media? In this episode, we’re breaking down why relying on the algorithm is holding you back and how shifting to real human connections can help you sign more clients—without chasing likes or going viral. Tune in to learn where your ideal clients actually are and how to build a sustainable business through referrals, networking, and authentic conversations. Ready to stop waiting for the algorithm gods to bless you?
Let’s dive in!
Waitlist for my 1:1 High Touch Coaching.
Click here
Find me on IG @_ria_z